Ofer Lifshits

Senior E-commerce manager

Strategic Head of E-Commerce with 9+ years of experience scaling D2C brands through Shopify, Amazon, Meta Ads, and Google. Proven track record in conversion rate optimization (CRO), performance marketing, and affiliate strategy, leading to sustained revenue growth. Skilled in email marketing (Klaviyo), AOV optimization, and managing third-party Shopify apps. Expertise in team leadership, ROAS optimization, and full-funnel growth strategies.

Neria Katz
Resume Portfolio Credentials Testimonials

Strategic Marketplace Manager

Memobotle PTY · July 2023 - Present
Malborne, Victoria, Australia

  • Maximized the impact of Amazon advertising efforts through sophisticated data analytics and automation, achieving a 25% increase in sales volume.
  • Optimized $500K+ annual marketing budgets, reducing customer acquisition costs by 15% while maintaining profitability.
  • Improved customer retention by 30% through targeted re-engagement initiatives.
  • Directed cross-functional teams of 10+ members to deliver successful product launches and marketing strategies.
  • Led email marketing initiatives via Klaviyo, boosting customer retention by 30% through segmentation and automated sequences.

Senior E-commerce Consultant

Mode Mobile LLC · October 2021 - June 2023
Chicago, IL, U.S.A.

  • Delivered a 150% sales increase and $500K+ monthly revenue by orchestrating 30+ high-performance digital campaigns.
  • Managed Amazon and Walmart accounts, securing top 30 rankings for competitive products and selling 15,000+ units.
  • Developed annual marketing strategies, securing high-value partnerships with Walmart and Target.
  • Boosted conversion rates by 25% through advanced customer segmentation and targeting powered by Google Analytics.
  • Revitalized the Shopify site, achieving a 15% increase in user engagement and a 30% rise in conversion rates by leveraging A/B testing and UX/UI enhancements.

Digital Marketing Manager

Mode Mobile LLC · October 2021 - February 2022
Chicago, IL, U.S.A.

  • Increased website traffic by 30% and acquisitions by 20% through targeted SEO and PPC campaigns.
  • Expanded marketplace presence by launching storefronts on Amazon and Walmart.
  • Optimized digital marketing funnels, resulting in a 25% increase in lead conversion rates by leveraging advanced analytics and A/B testing for campaign refinement.
  • Introduced retargeting strategies, boosting customer re-engagement rates by 35% across multiple digital platforms.

Senior E-commerce Marketing Manager

TVM Inc LLC · April 2021 - September 2021
Los-angels, California, U.S.A

  • Led the overall marketing and managed sales for the company’s Amazon brand; designed and executed long-term growth plans.
  • Utilized data-driven insights to refine Amazon marketing strategies, achieving a consistent 10% weekly growth.
  • Managed holistic marketing strategies using Google, Facebook, and ManyChat, leading $800K B2C segment market initiatives with a cross-discipline team.
  • Achieved 20% faster project delivery by implementing standardized marketing processes across departments with Trello, ensuring coherence and strategy assessments.
  • Implemented advanced Amazon PPC strategies, reaching the top 3 rankings for high-volume keywords and increasing category visibility.

Digital Marketing Manager

TVM Inc LLC January 2021 - September 2021
Los-angels, California, U.S.A

  • Created and executed a marketing strategy that enhanced brand authority and online presence, leading to a 20% increase in revenue.
  • Developed and implemented a comprehensive marketing plan incorporating social media channels and email automation, driving a 20%+ increase in organic sales.
  • Directed and optimized the company’s paid advertising campaigns on Google PPC and Facebook Ads to maximize ROI.
  • Enhanced sales efficiency by spearheading the sustainable adoption of a new CRM tool among 150 salespersons within six months; redesigned critical sales support workflows for improved productivity.

Co-founder and CEO

Crystal Lions LLC · July 2015 - November 2020
Koh Phangan, Thailand

  • Built an online fashion brand and scaled to generate six-figure monthly revenue.
  • Analyzed 24 months of sales data to develop five-year monthly revenue and customer-type projections.
  • Managed and executed 100+ e-commerce projects, overseeing marketing and development to achieve an average 80% increase in sales and 150% growth in business engagement.
  • Led and directed cross-functional teams of 5–30 members, including Developers, Business Analysts, and Marketing professionals, to enhance collaboration and efficiency.
  • Negotiated and facilitated multiple high-value deals exceeding $200K, connecting e-commerce business owners, investors, and industry professionals for strategic partnerships.

Achievements in Early Campaign Changes at Memobottle

Memobottle Case Study

During my early work at Memobottle, I implemented strategic changes to marketing campaigns that significantly impacted sales performance and online engagement. The key achievements from this period include:

  • 165% Increase in Total Sales
    • Sales surged to $148,440.31, reflecting a 165% growth compared to the same period in the previous year.
    • A well-structured campaign revamp drove higher conversion rates and customer engagement.
  • 140% Growth in Online Store Revenue
    • The online store revenue reached $132.9K, marking a 140% year-over-year increase.
    • Optimized digital ads and refined targeting strategies played a crucial role in driving this growth.
  • Surge in Online Store Traffic by 234%
    • Online store sessions skyrocketed to 149,650, showing a 234% increase from the previous year.
    • A focus on high-performing ad creatives, improved landing pages, and better audience segmentation contributed to this success.
  • Diversified Sales Channel Contributions
    • Implemented automation tools like Alloy, generating $11.2K in revenue.
    • Increased marketplace presence, with new channels like Shop ($2.1K, up 18.6%) and Mirakl ($666.99) contributing to incremental revenue.
  • Effective Marketing Strategy Execution
    • Focused on scaling high-ROI campaigns, improving retargeting, and leveraging automation to enhance performance.
    • Strengthened the brand’s direct-to-consumer (DTC) positioning by refining messaging and improving the online shopping experience.

These changes showcase the power of a well-optimized e-commerce marketing approach, emphasizing the impact of campaign refinements on both sales and customer engagement.

Klaviyo Campaign Optimization & Email Automation Success at Memobottle

Klaviyo Campaign Optimization & Email Automation Success at Memobottle

During my early work at Memobottle, I made significant improvements to the email marketing strategy using Klaviyo, resulting in a substantial increase in conversions and engagement. Key achievements include:

  • Massive Growth in Total Conversions (+203%)
    • Total conversions surged to 1,252, marking a 203% increase from the previous period.
    • This growth was driven by better segmentation, automation, and optimized email flows.
  • Attributed Conversions Skyrocketed by 647%
    • 620 attributed conversions accounted for 49.52% of total conversions, a 647% increase from the previous period.
    • This indicates the success of improved email sequences and abandoned cart recovery.
  • High-Performing Automated Flows
    • Back-in-Stock Flow led to a 4,250% increase in engagement, demonstrating the effectiveness of timely product availability alerts.
    • Sign-Up Discount Flow saw a 9.3% engagement rate, converting new subscribers efficiently.
    • Abandoned Cart Flow resulted in a 175% increase in conversions, reducing lost sales.
  • Enhanced Email Performance
    • Email campaigns contributed 100% of attributed conversions, proving the power of improved email marketing efforts.
    • Optimized email sequences and targeted messaging ensured higher open rates, engagement, and conversion.
  • Strong Flow Strategy & Automation Execution
    • Focused on abandoned cart recovery, back-in-stock alerts, and discount incentives, leading to an overall increase in purchase intent and sales.
    • Improved email personalization and automation to enhance customer engagement and retention.

These results showcase the impact of effective email automation and Klaviyo optimization in driving e-commerce growth. By refining flows, improving segmentation, and leveraging behavioral triggers, I successfully boosted conversions, reduced abandoned carts, and increased customer retention.

Amazon Ads Performance Optimization at Memobottle

Amazon Ads Mode Mobile

During my early work managing Amazon Ads for Memobottle, I implemented key strategies that significantly improved campaign efficiency and revenue generation. The following are key achievements from this period:

  • 1. Strong Revenue Growth
    • Achieved $134,439.26 in sales, effectively scaling Amazon’s Sponsored Ads channel.
    • Strategically allocated a budget of $57,710.72, ensuring optimized spending for a high ROI.
  • 2. Improved Return on Ad Spend (ROAS) & Ad Cost Efficiency
    • Delivered a ROAS of 2.33, ensuring that for every $1 spent, we generated $2.33 in revenue.
    • Maintained an ACOS (Advertising Cost of Sales) of 42.93%, balancing spend efficiency with revenue generation.
  • 3. Campaign Segmentation & Performance Optimization
    • Managed a mix of Sponsored Products, Sponsored Brands, and Sponsored Display campaigns for maximum visibility and conversion.
    • Automated targeting helped identify high-performing keywords, while manual keyword targeting allowed for refined control and efficiency.
    • Optimized daily bid strategies, adjusting CPC and bid modifiers for top-of-search placements.
  • 4. Data-Driven Budget Allocation for Key Campaigns
    • SP_LAAB Campaign: Budget allocation of $110 daily, with a spend of $5,841.44, ensuring continuous visibility.
    • SP_HLAMB - KW Targeting: Focused on keyword-based targeting, with a $65 daily budget, and $4,782.57 in spend for precise audience reach.
    • SR_Spotlight_0922: Sponsored Brands campaign allocated $100 daily, generating $6,680.87 in spend, helping drive brand awareness.
    • SD_Defensive Campaign: A Sponsored Display campaign focusing on retargeting, utilizing $50 daily, and $3,147.58 in spend to capture high-intent customers.
  • 5. Scalable Growth & Bid Optimization
    • Adjusted bids dynamically, ensuring cost efficiency while scaling high-performing campaigns.
    • Suggested bid automation rules to further improve conversion rates and maintain profitability.

These strategic Amazon Ads improvements resulted in a well-balanced ad spend strategy, strong revenue growth, and optimized campaign performance—laying a foundation for sustained success on Amazon.

Google Ads Growth & Optimization at Mode Mobile

Google Ads Growth & Optimization at Mode Mobile

During my time at Mode Mobile, I optimized Google Ads campaigns to drive exceptional performance in both user acquisition and conversions. Below are the key achievements from my campaign management:

  • 1. Explosive Growth in Key Performance Metrics
    • Clicks increased by 237.68% (33,021 vs. 9,782), showcasing successful ad engagement improvements.
    • Users surged by 570.51% (26,019 vs. 3,880), proving the efficiency of refined targeting and audience segmentation.
    • Sessions grew by 593.59% (39,819 vs. 5,738), leading to higher website engagement and traffic quality.
  • 2. Optimized Ad Spend for High ROI
    • Ad spend increased by 427.61%, scaling from $19,888.87 to $105,501.49 while maintaining cost efficiency.
    • Despite the increased budget, conversion costs remained controlled, ensuring high ROI.
  • 3. Remarkable Boost in Conversion Performance
    • Full conversions (Goal 1 completions) skyrocketed by 780.27% (8,477 vs. 963), reflecting a major increase in lead generation and/or purchases.
    • Conversion rate improved by 26.92%, optimizing cost per acquisition (CPA) while increasing the effectiveness of ad creatives and landing pages.
  • 4. Improved User Engagement & Retention
    • Pages per session increased by 7.29%, indicating better on-site engagement.
    • Bounce rate decreased by 12.38%, meaning fewer visitors left immediately after clicking the ads.
  • 5. Strategic Ad Optimizations Implemented
    • Audience Expansion: Refined targeting strategies led to a massive increase in traffic from high-intent users.
    • A/B Testing: Ran multiple ad variations to improve CTR and overall ad effectiveness.
    • Landing Page Optimization: Improved ad relevance by aligning landing pages with search intent and user expectations.
    • Budget Allocation: Scaled high-performing campaigns while pausing underperforming ones to maximize efficiency.

These data-driven ad optimizations resulted in a highly scalable Google Ads strategy, significantly increasing conversions, lowering acquisition costs, and driving Mode Mobile’s user growth.

PPC Campaign Growth & Optimization at Mode Mobile

PPC Campaign Growth & Optimization at Mode Mobile

During my tenure at Mode Mobile, I successfully optimized Google Ads PPC campaigns, driving significant improvements in traffic, conversions, and overall ad efficiency. Key achievements include:

  • 1. Massive Surge in Clicks & User Acquisition
    • Clicks increased by 237.68% (33,021 vs. 9,782), showing strong ad engagement.
    • Users surged by 570.51% (26,019 vs. 3,880), proving effective audience targeting and segmentation.
    • Sessions grew by 593.59% (39,819 vs. 5,738), leading to better site engagement.
  • 2. Strategic Budget Scaling with High ROI
    • Ad spend increased by 427.61% ($105,501.49 vs. $19,888.87), scaling efficiently while maintaining cost-effectiveness.
    • Optimized cost-per-click (CPC) strategies helped balance spend and maximize return on ad spend (ROAS).
  • 3. Skyrocketing Conversions & Performance Metrics
    • Full conversions (Goal 1 completions) increased by 780.27% (8,477 vs. 963), a direct result of refined targeting and better ad creatives.
    • Conversion rate improved by 26.92%, reducing wasted spend and improving customer acquisition cost (CAC).
  • 4. Enhanced Engagement & Retention
    • Bounce rate dropped by 12.38%, meaning fewer users left the site without engaging.
    • Pages per session increased by 7.29%, indicating higher user interaction and intent.
  • 5. Key Optimization Strategies Implemented
    • Granular Audience Targeting: Refined audience segments for higher-quality traffic.
    • A/B Testing & Creative Optimization: Improved ad copy and visuals to boost click-through rates (CTR).
    • Landing Page Optimization: Aligned landing pages with ad messaging to reduce bounce rates and increase conversion rates.
    • Automated Bid Adjustments: Implemented smart bidding strategies to maximize high-intent conversions.

These optimizations resulted in record-breaking conversion growth and improved ad spend efficiency, solidifying a high-performance PPC strategy for Mode Mobile.

Mode Mobile’s Best-Seller Success on Walmart

Mode Mobile’s Best-Seller Success on Walmart

During my tenure at Mode Mobile, I played a key role in positioning the Mode Earn Phone as a best-seller on Walmart through strategic marketplace optimization. Here are the key achievements that contributed to this success:

  • 1. Achieving "Best Seller" Status on Walmart
    • Successfully positioned the Mode Earn Phone as a top-selling product, earning the coveted "Best Seller" badge.
    • Optimized the product listing with high-quality images, engaging descriptions, and keyword-rich content to boost visibility and conversions.
  • 2. Significant Sales Growth on Walmart Marketplace
    • Implemented targeted advertising campaigns that increased product visibility and drove high purchase intent.
    • Leveraged Walmart’s fulfillment services (WFS) to ensure fast shipping and better customer experience.
  • 3. Optimized Pricing & Promotions Strategy
    • Conducted competitive price analysis, allowing for dynamic pricing adjustments to maintain affordability while maximizing profit margins.
    • Launched strategic discounts and limited-time promotions to increase conversion rates.
  • 4. Leveraging Walmart’s Algorithm for Better Ranking
    • Applied SEO-driven product titles and descriptions to enhance search discoverability.
    • Secured high customer review scores, increasing organic ranking and customer trust.
  • 5. Expanding Marketplace Presence Beyond Amazon
    • Successfully diversified Mode Mobile’s online presence by expanding beyond Amazon into Walmart Marketplace.
    • Established Walmart as a high-performing sales channel, strengthening Mode Mobile’s direct-to-consumer (DTC) strategy.

By combining paid media efforts, organic optimizations, and fulfillment enhancements, the Mode Earn Phone became a best-seller, proving the effectiveness of my marketplace growth strategy.

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Google digital marketing and E-commerce (Google career certificate)

I earned the Google Digital Marketing & E-commerce Certification, equipping me with in-depth knowledge of digital marketing strategies and e-commerce best practices. This program covered essential skills like SEO, SEM, social media marketing, email marketing, Google Ads, analytics, and online store optimization. With this certification, I can create data-driven marketing campaigns, enhance customer engagement, and optimize online sales strategies to drive business growth.

Google project management (Google career certificate)

I earned the Google Project Management Certification, gaining expertise in managing projects efficiently from initiation to completion. This program provided hands-on experience in Agile methodologies, risk management, stakeholder communication, budgeting, and using project management tools like Asana and Trello. With this certification, I am equipped to lead projects with strategic planning, optimize workflows, and drive successful outcomes in fast-paced environments.

Analyzing and Visualizing Data in Looker (Google cloud training online)

I earned the Analyzing and Visualizing Data in Looker Certification, demonstrating my ability to transform raw data into actionable insights using Looker’s powerful analytics platform. This certification covers data modeling, creating interactive dashboards, writing LookML, and leveraging Looker’s visualization tools to drive data-driven decision-making. With these skills, I can effectively analyze trends, optimize business strategies, and communicate complex data insights through intuitive visualizations.

Foundations Lvl. 1 Hotjar (Hotjar by content square)

I earned the Hotjar Foundations Level 1 Certification, demonstrating my expertise in using Hotjar to analyze user behavior and optimize website experiences. This certification covers key areas such as heatmaps, session recordings, user feedback, and conversion rate optimization (CRO). With this knowledge, I can effectively leverage Hotjar’s insights to improve UX, increase engagement, and drive data-backed decision-making for digital growth.

Introduction to Psychology (Yale University)

I completed the Introduction to Psychology Certification, gaining insights into human behavior, decision-making, and cognitive processes—key elements that drive consumer actions. This course covered perception, motivation, social influence, and behavioral psychology, providing a strong foundation for understanding customer journeys and optimizing marketing strategies. By applying psychological principles, I can craft more persuasive messaging, improve user experience (UX), enhance customer engagement, and develop data-driven marketing campaigns that resonate with target audiences.

LinkedIn Marketing Solutions Fundamentals (Linkedin)

I earned the Marketing Solutions Fundamentals Certification, gaining a solid foundation in direct-to-consumer (D2C) marketing strategies. This course covered key areas such as brand positioning, customer acquisition, content marketing, digital advertising, and data-driven decision-making. With this certification, I can develop and execute effective marketing campaigns, optimize customer journeys, and leverage analytics to drive business growth and brand engagement.

Sponsored ads certification (Amazon)

I earned the Amazon Sponsored Ads Certification, demonstrating expertise in optimizing Amazon PPC campaigns to drive visibility, sales, and profitability. This certification covers essential skills such as keyword targeting, campaign structure, bidding strategies, and performance analytics for Sponsored Products, Sponsored Brands, and Sponsored Display ads. With this knowledge, I can create high-performing ad campaigns that maximize ROI, enhance product discoverability, and improve conversion rates within Amazon’s competitive marketplace.

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Anthony volpe

Anthony volpe

Help CEOs Grow Their Startups Up to 17x 🔥The Startup CMO Providing Innovative Fractional CMO, Brand & Marketing Services

Johnny’s been a key member of our marketing team from the start. Johnny has helped drive a variety of programs to drive customer acquisition for the Mode Earn Phone. First has been the challenge of getting the tracking right through our eCommerce platform, Shopify, from a variety of platforms, Second has been getting the ecommerce platforms of Amazon and Walmart.com. Additionally, he’s gotten the affiliate marketing program up and running through our new technology platform, TUNE. And lastly, he’s tied the reporting all together with the new use of Databox. Affable, collaborative, reliable, innovative, capable, effective . . . these are the words I’d use to describe Johnny. An asset to our marketing team and to our company, Johnny’s poised to help us on our growth trajectory. Johnny’s also been a sincere pleasure to work with."

EJohn Oconell

John Oconell

Director of Acquisition Marketing at TastyTrade/Tastylive

Johnny is the definition of an expert in e-commerce. His knowledge of Shopify and Amazon listings is second to none. He hit the ground running at Mode Mobile quickly optimizing our Amazon listings and website landing pages. He is extremely confident in his skill set without being arrogant. He always has data and will draw upon past experiences when making any decision and can explain his thought process clearly. If you need someone to come into your organization, grab the reins and go, Johnny is your guy."

Kevin Young

Kevin Young

Product Manager |User Experience | Generative AI | IoT | Mobile OS | Smartphone |

I had the pleasure of working with Johnny, and he joined our team to lead our marketing efforts for our e-commerce and marketplace. Under his leadership, sales have increased significantly, and the CAC has improved. He also helped us expand to all the marketplaces and managed all listings. I recommend Johnny for all marketing projects. He is great to work with."

Lucas fernandes

Lucas fernandes

RProduct Growth Manager @ Adobe | Experimentation & Monetization

After working with Johnny for nearly a year, I can most certainly say that he is a great Marketer and would be a great addition to any Marketing team. He has a great sense of performance, data, and an unrelenting work ethic. It was clear right from the interview process that Johnny would be a great addition to the team, and we couldn't be more right. "

Maryam

Maryam Abdelmaguid

UX/UI Visual Designer

Johnny is well rounded with anything related to e-commerce. He simply knows how it works, best strategies, and best practices for better conversions. As a consultant, he tracks the performance and guides the team on what are the next steps best taken. He is an asset to the company and I can't recommend him more for any company who is looking for an experienced marketing specialist. It was a pleasure working with Johnny as he is also great as a person."

Oscar

Oscar Biondolillo

VP Finance & Business Operations / Fractional CFO / Turnaround Consulting - SaaS Gaming Crypto ETF Mining

It was a great experience to work alongside Johnny. He was a wealth of knowledge to our team when it came to implementing the marketplace growth and ranking strategies for our product. With his leadership and guidance we achieved 4.7/5 star ratings on marketplaces much faster than expected. His exceptional understanding of SEO and Digital Marketing strategies will help any company. Lastly, what I appreciated the most from Johnny was his genuine desire to help our company succeed. He always took extra time to coach our team members execute his marketing strategies and sales funnels. This small but impactful gesture of caring for our team, I believe, drove our success. "

Peter Norton

Peter Norton

8+ Patents for Form Abandonment + GPS Abandonment - We made it happen - more leads for you!

In business, you come across so many different people. Some of them you remember well and some you are distant memories. Johnny is someone I remember forever not only for his quality of work, but he is a great human. It is so so rare to find someone so intelligent and yet so easy to work with. He brought a sense of reason and confidence to the team he became a natural leader and source of ideas and ideation I have not seen from someone just started working with. He is a digital marketing ninja and can optimize campaigns and drive sales where others fail. I hope to work alongside him again as I learned something ever day being around him."