Global Marketplace & E-Commerce Leader

Global markets.
Real growth.

I connect strategy, advertising and operations to grow brands across Amazon, Walmart and Shopify.

AmazonWalmartShopify

10+ years in e-commerce Ofer (Johnny) Lifshits
Ofer (Johnny) LifshitsBased in Thailand · Working globally
Annual Amazon business managed
~$5M
memobottle
Annual marketplace revenue growth
25%+
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Annualized Amazon advertising investment
~$1.2M
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Shopify and e-commerce projects delivered
100+
Crystal Lions

Commercial strategy. Hands-on execution.

Explore the work

01 / Selected work

Turning strategy
into growth.

International marketplaces, paid acquisition and Shopify — with commercial results behind the work.

memobottle

Amazon · International expansion

International marketplace growth

Led Amazon commercial strategy across the US, UK, Europe, Japan and UAE, connecting advertising, listings and inventory decisions with demand and product profitability.

Annual marketplace revenue growth
25%+
Annual Amazon business managed
~$5M
Annualized Amazon advertising investment
~$1.2M

Mode Mobile

Paid acquisition · CRO

Paid acquisition and conversion optimization

Scaled monthly Google Ads investment from approximately $19K to $105K+ and coordinated an 8+ person marketing and development team. Combined paid acquisition with a structured conversion-testing program.

Historical Google Ads performance at Mode Mobile
Historical Google Ads performance at Mode Mobile
Improvement in landing-page conversion
20%
Additional monthly revenue
~$40K
Landing-page experiments
30+

Mode Mobile

Marketplace launch

Walmart Marketplace expansion

Launched Walmart Marketplace as an additional revenue channel for the Mode Earn Phone, achieving Best Seller positioning.

Mode Earn Phone Best Seller positioning on Walmart
Mode Earn Phone Best Seller positioning on Walmart

Crystal Lions

Shopify · Agency leadership

Shopify agency and founder experience

Founded and operated a Shopify Partner agency for international clients, alongside a DTC fashion business. Led project delivery across storefront development, marketing and conversion optimization.

Shopify and e-commerce projects delivered
100+

02 / Experience

Built in the
day-to-day.

From founding an e-commerce business to leading international marketplace growth.

Download CV
May 2026 - PresentUS-based agency / Remote

Online Brand Growth (OBG)

Amazon Account Manager

Scope and results
  • Manage Amazon account strategy and day-to-day execution across 10+ consumer brands, combining commercial planning with hands-on performance analysis, listing optimization and launch preparation.
  • Analyze ASIN-level sales, advertising performance and product profitability to develop pricing, promotion and growth recommendations for clients and agency leadership.
  • Review Amazon PPC search terms, targeting and campaign performance with advertising specialists, turning findings into campaign structure, bid and budget recommendations.
  • Drive product launches and listing improvements from product research and copy development through creative review, catalog coordination and live listing checks, working across PPC and inventory teams.
July 2023 - March 2026Australia / Global remote

memobottle PTY

Senior Marketplace Manager

Scope and results
  • Delivered 25%+ annual marketplace revenue growth by integrating advertising strategy, organic search visibility, conversion optimization and localized market execution.
  • Managed strategy and daily commercial operations for an approximately $5M annual Amazon business across the US, UK, Europe, Japan and UAE, connecting market planning with advertising, listings and inventory execution.
  • Managed approximately $1.2M in annualized Amazon advertising investment (~$100K per month), adjusting campaigns and budgets to demand, seasonality and product profitability.
  • Evaluated growth opportunities at SKU and country level using contribution margins, advertising returns, marketplace fees and fulfillment costs to inform commercial decisions.
  • Worked directly with leadership, creative, marketing and operations teams to execute international marketplace plans, resolve operational issues and align advertising with inventory availability.
October 2021 - May 2023Chicago, US / Remote

Mode Mobile

Senior E-Commerce Consultant / Digital Marketing Manager

Scope and results
  • Managed the Shopify direct-to-consumer (DTC) business and end-to-end Amazon operations, combining channel strategy with storefront optimization, marketplace execution and customer acquisition.
  • Scaled Google Ads investment from approximately $19K to $105K+ per month, restructuring campaigns, refining targeting and optimizing acquisition performance.
  • Launched Walmart Marketplace as an additional revenue channel, achieving Best Seller positioning for the Mode Earn Phone.
  • Ran 30+ landing-page experiments, improving landing-page conversion rates by 20% and contributing approximately $40K in additional monthly revenue.
  • Coordinated an 8+ person marketing and development team, aligning paid acquisition, conversion testing and technical execution with commercial priorities.
January 2021 - September 2021Los Angeles, US / Remote

TVM Inc.

Senior E-Commerce & Digital Marketing Manager

Scope and results
  • Directed multichannel acquisition across Google, Meta and conversational marketing, supporting an approximately $800K B2C pipeline.
  • Reduced wasted advertising spend by 20%+ through bid-management rules, campaign optimization and performance monitoring.
  • Secured top-three Amazon rankings for targeted high-volume product keywords through coordinated listing optimization and Amazon PPC.
July 2015 - November 2020Thailand

Crystal Lions

Founder & CEO / Head of Growth

Scope and results
  • Founded and operated a Shopify marketing and web development agency as a Shopify Partner, combining client strategy with hands-on storefront development, performance marketing and conversion optimization.
  • Delivered 100+ Shopify and e-commerce projects for international clients, translating business requirements into storefronts, marketing campaigns, conversion improvements and automation.
  • Led multidisciplinary teams of developers, marketers and analysts across international client engagements, with responsibility for client relationships, project delivery and quality standards.
  • Operated a DTC fashion business alongside agency services, owning acquisition, merchandising, customer experience, operations and profitability.

Platforms & commercial capabilities

Amazon Seller & Vendor Central · Sponsored Products, Brands & Display · Walmart Marketplace · Shopify · Google Ads · GA4 · Looker · Klaviyo

Marketplace strategy · International expansion · Pricing and promotions · Profitability analysis · Inventory planning · Cross-functional leadership

03 / Credentials

Experience backed
by learning.

Professional training across marketing, analytics, project delivery and customer behavior.

Google

Google Digital Marketing & E-Commerce

Professional training in digital marketing and e-commerce, supporting practical work across acquisition, online storefronts and analytics.

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Preview certificateGoogle Digital Marketing & E-Commerce credential

Google

Google Project Management

Professional training in project planning, delivery and cross-functional coordination.

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Preview certificateGoogle Project Management credential

Amazon

Sponsored Ads Certification

Historical certification in Amazon sponsored advertising. My marketplace work includes campaign strategy, targeting, bidding and advertising performance analysis.

Earned September 2023 · Expired September 2024

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Preview certificateSponsored Ads Certification credential

Google Cloud

Analyzing and Visualizing Data in Looker

Training in analyzing and presenting data with Looker, supporting marketplace reporting and commercial decision-making.

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Preview certificateAnalyzing and Visualizing Data in Looker credential

LinkedIn

LinkedIn Marketing Fundamentals

Training in LinkedIn advertising and marketing fundamentals.

Earned October 2022 · Expired October 2024

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Preview certificateLinkedIn Marketing Fundamentals credential

Starweaver

Grow with AI: Your AI-driven Growth Marketing Strategy

Professional development in applying AI to growth marketing strategy.

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Hotjar

Foundations Level 1

Additional training in user behavior analysis and website experience optimization.

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Preview certificateFoundations Level 1 credential

Yale University

Introduction to Psychology

Additional professional development in psychology and human behavior.

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Preview certificateIntroduction to Psychology credential

04 / Recommendations

From people
I've worked with.

Recommendations from colleagues and collaborators.

Anthony Volpe

Help CEOs Grow Their Startups Up to 17x 🔥The Startup CMO Providing Innovative Fractional CMO, Brand & Marketing Services

Affable, collaborative, reliable, innovative, capable, effective . . . these are the words I’d use to describe Johnny.

Read full recommendation

Johnny’s been a key member of our marketing team from the start. Johnny has helped drive a variety of programs to drive customer acquisition for the Mode Earn Phone. First has been the challenge of getting the tracking right through our eCommerce platform, Shopify, from a variety of platforms, Second has been getting the ecommerce platforms of Amazon and Walmart.com. Additionally, he’s gotten the affiliate marketing program up and running through our new technology platform, TUNE. And lastly, he’s tied the reporting all together with the new use of Databox. Affable, collaborative, reliable, innovative, capable, effective . . . these are the words I’d use to describe Johnny. An asset to our marketing team and to our company, Johnny’s poised to help us on our growth trajectory. Johnny’s also been a sincere pleasure to work with.

John Oconell

Director of Acquisition Marketing at TastyTrade/Tastylive

If you need someone to come into your organization, grab the reins and go, Johnny is your guy.

Read full recommendation

Johnny is the definition of an expert in e-commerce. His knowledge of Shopify and Amazon listings is second to none. He hit the ground running at Mode Mobile quickly optimizing our Amazon listings and website landing pages. He is extremely confident in his skill set without being arrogant. He always has data and will draw upon past experiences when making any decision and can explain his thought process clearly. If you need someone to come into your organization, grab the reins and go, Johnny is your guy.

Kevin Yang

Product Manager |User Experience | Generative AI | IoT | Mobile OS | Smartphone |

Under his leadership, sales have increased significantly, and the CAC has improved.

Read full recommendation

I had the pleasure of working with Johnny, and he joined our team to lead our marketing efforts for our e-commerce and marketplace. Under his leadership, sales have increased significantly, and the CAC has improved. He also helped us expand to all the marketplaces and managed all listings. I recommend Johnny for all marketing projects. He is great to work with.

Lucas Fernandes

Product Growth Manager @ Adobe | Experimentation & Monetization

He has a great sense of performance, data, and an unrelenting work ethic.

Read full recommendation

After working with Johnny for nearly a year, I can most certainly say that he is a great Marketer and would be a great addition to any Marketing team. He has a great sense of performance, data, and an unrelenting work ethic. It was clear right from the interview process that Johnny would be a great addition to the team, and we couldn't be more right.

Maryam Abdelmaguid

UX/UI Visual Designer

As a consultant, he tracks the performance and guides the team on what are the next steps best taken.

Read full recommendation

Johnny is well rounded with anything related to e-commerce. He simply knows how it works, best strategies, and best practices for better conversions. As a consultant, he tracks the performance and guides the team on what are the next steps best taken. He is an asset to the company and I can't recommend him more for any company who is looking for an experienced marketing specialist. It was a pleasure working with Johnny as he is also great as a person.

Oscar Biondolillo

VP Finance & Business Operations / Fractional CFO / Turnaround Consulting - SaaS Gaming Crypto ETF Mining

He always took extra time to coach our team members execute his marketing strategies and sales funnels.

Read full recommendation

It was a great experience to work alongside Johnny. He was a wealth of knowledge to our team when it came to implementing the marketplace growth and ranking strategies for our product. With his leadership and guidance we achieved 4.7/5 star ratings on marketplaces much faster than expected. His exceptional understanding of SEO and Digital Marketing strategies will help any company. Lastly, what I appreciated the most from Johnny was his genuine desire to help our company succeed. He always took extra time to coach our team members execute his marketing strategies and sales funnels. This small but impactful gesture of caring for our team, I believe, drove our success.

Peter Norton

8+ Patents for Form Abandonment + GPS Abandonment - We made it happen - more leads for you!

He is a digital marketing ninja and can optimize campaigns and drive sales where others fail.

Read full recommendation

In business, you come across so many different people. Some of them you remember well and some you are distant memories. Johnny is someone I remember forever not only for his quality of work, but he is a great human. It is so so rare to find someone so intelligent and yet so easy to work with. He brought a sense of reason and confidence to the team he became a natural leader and source of ideas and ideation I have not seen from someone just started working with. He is a digital marketing ninja and can optimize campaigns and drive sales where others fail. I hope to work alongside him again as I learned something ever day being around him.

Let's talk

Your next chapter
of growth.

For marketplace and e-commerce opportunities, get in touch.